Relentless Pursuit: The Truth, The Why, The Mission

You’ve seen the stories I’ve shared lately—the trauma, the healing, the ownership. Some of it has been the hardest truth I’ve ever spoken out loud. But I didn’t share it for attention. I shared it because I had to. Because if I want Relentless Pursuit to be more than a name, I have to be more than a brand owner—I have to cut it open and let it bleed out.

And that means telling you why.

When I started Relentless Pursuit, I had just survived something that unlocked a deeper door in me. A near-death accident that changed the way I saw everything. From the outside, it looked like I was building a fitness brand—motivation, toughness, transformation. But the truth is, it was always more than that.

Even when it looked like shirts and workouts, it was never about fitness. It was about purpose. I didn’t fully know that yet, but I do now.

As I evolved, so did the brand. I faced layers of hardship—spiritual, emotional, relational—that stripped me raw. I moved into my old HQ thinking it was about business. But looking back, I think I did it to discover myself. I put my back against the wall because I needed to be forged into something real.

That space broke me in ways. But it also revealed me.

And now? I share all of this because I want Relentless Pursuit to stand for something deeper than surface-level hustle. This is about light in the dark. Ownership over victimhood. Real transformation—not trend, not hype, not a gimmick.

I’ve worn a lot of hats to keep this mission alive—podcaster, trainer, storyteller, designer, editor, coach. I’ve made money in different ways just to stay afloat. And for a while, that made me feel scattered.

But I’ve realized something: Just because I do a lot doesn’t mean it’s not all aligned.

Relentless Pursuit isn’t a shirt. It’s not a post or a podcast episode. It’s a movement rooted in truth, resilience, and full-bodied authenticity. It’s about facing your shadows and walking through them anyway. It’s about becoming who you were born to be—no filters, no shortcuts, no compromise.

It's about building legacy through action—not just ambition.

So What do I do?

I help people grow—through story, through sweat, through soul work. 

I create platforms where truth gets told and lives get changed. 

I build this brand, this podcast, this mission from the inside out. 

And I stand firm in that.

This isn’t a side project. It’s not a hobby. 

It’s my life’s work—and I’ll do whatever it takes to make it succeed.

So if someone asks me now, “What do you do?” here’s my answer:

I run a brand and platform called Relentless Pursuit. I help people grow by being relentlessly authentic—through my podcast, coaching, and content. I build spaces for transformation, truth, and purpose.

That’s what I do. 

That’s who I am.

And that’s why I share everything I do—so no one has to walk through hell thinking they’re alone. So we can rise, together.