This morning, I had a deep conversation that led me to a pretty wild realization about myself—and my brand, "Relentless Pursuit".
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For as long as I can remember, I’ve struggled with a feeling that I’m not good enough. No matter how much effort I pour into something, there’s this underlying voice that tells me it’s not enough. It’s not enough for my family, my business, or the people I care about. Even when I’m doing everything I can, making sacrifices, and showing up, I feel like I’m falling short.
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Take my trips out to Appalachia, for example. I’ve been giving all I can to help those in need—bringing supplies, organizing toy drives, spending time away from my family to make an impact. But deep down, I still question whether I’ve done enough.
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Here’s the kicker: this mindset of 'not being good enough' isn’t something anyone has outright told me. It’s something I’ve been carrying inside for years, and I realize now that it’s shaped so much of who I am—and what I’ve built.
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I built Relentless Pursuit around the idea of chasing greatness, always striving to do more, be more, and achieve more. But here’s the truth: Relentless Pursuit was born out of my own struggle with never feeling good enough.
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Think about that. The very foundation of my brand is this deep-seated insecurity that I have to keep pushing and grinding because if I stop, I might fail—or worse, I might prove that voice in my head right.
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It’s a humbling and eye-opening realization. But here’s the shift I want to make: What if Relentless Pursuit isn’t just about constantly chasing something? What if it’s about realizing that you are good enough—right here, right now—and using that realization as your foundation to grow even further?
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This is raw, this is real, and this is me being vulnerable. I want Relentless Pursuit to reflect something deeper: that greatness isn’t just about striving for more; it’s also about recognizing your worth, loving who you are, and leveling up from a place of strength—not insecurity.
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I hope sharing this resonates with someone out there. We’re all on this journey, and it’s okay to struggle as long as we keep growing.
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